press release

Wealth Of Health

​​WEALTH OF HEALTH: ENHANCED FITNESS AND
GYM OFFERING AS DUBAI SPORTS WORLD PUTS FITNESS FIRST​​
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WEALTH OF HEALTH: ENHANCED FITNESS AND GYM OFFERING AS DUBAI SPORTS WORLD PUTS ‘FITNESS FIRST’

In addition to an expanded roster of world-class indoor sporting facilities, the landmark fifth edition of Dubai World Sports 2015 (DSW) - the Middle East’s largest indoor sporting venue – will feature its most impressive gymnasium and fitness class schedule to date.

DSW has recruited international mega brands Fitness First and TechnoGym to operate and equip, respectively, its completely remodelled gym and fitness area – a core component of the 22,000m², fully air-conditioned, indoor venue which runs from June 21st to August 29th at Dubai World Trade Centre (DWTC).

The state-of-the-art gym by TechnoGym will feature a world-class collection of weights, work-out and fitness equipment including the renowned Omnia8, a multi-use, floor-fixed unit which accommodates group training activities for up to eight users simultaneously, as well as the bespoke Easy Line training circuit – a readymade ‘Total Wellness’ solution for people eager to lose weight, improve general health and physical condition, or increase physical performance. The Easy Line product has been tailored to meet the requirements of traditional fitness club users, potential customers who do not currently attend a fitness club and teenagers battling obesity.

For the second consecutive year, TechnoGym will also roll-out its Let’s Move for A Better World campaign, a programme dedicated to promoting healthier lifestyles by encouraging residents and visitors to get active by using a wide variety of TechnoGym’s latest high-tech fitness and gym equipment.

“Our association with Dubai Sports World allows us to put the full array of cutting-edge TechnoGym equipment in-front of more than 175,000 sports fans expected to visit this year’s venue,” said Michele Moro, Managing Director, TechnoGym, one of the world’s leading producers of wellness and fitness equipment. “With no entry charge to access the gym area, Dubai Sports World is an opportunity for people of all ages and fitness ranges to experience our market-leading equipment and stay fit and healthy over summer.”

The completely free-to-enter gym will also boast a dedicated fitness studio for payable group classes and a cycling studio. The entire gym area and purpose-built studios will be manned and operated by internationally-accredited trainers from Fitness First, the Official Fitness Partner of DSW.

As part of Fitness First’s maiden participation in this year’s 10-week DSW, the global wellness and fitness leader will run a comprehensive daily Group Exercise (GX) schedule of morning and evening classes. With two separate GX schedules running during the Holy Month of Ramadan and from post-Ramadan until August 29, mixed and ladies-only classes include Pilates, Yoga, BodyBalance™, RPM™ or spinning, Zumba™, BodyPump™ and The Ultimate Fitness Firster (T.U.F.F).

With kids-only Zumba™ classes (every Friday morning) and Belly Dancing classes also starting after the Holy Month of Ramadan, Fitness First will also host three special, post-Ramadan events for large groups of up to 150 people: BodyCombat™, Zumba™ Juniors and a ladies-only Zumbathon. A full timetable of Fitness First’s GX sessions at DSW and prices is online at www.fitnessfirst-me.com.

Aside from the GX classes, DSW visitors can book personal training sessions with Fitness First’s internationally-qualified trainers or opt to join the global fitness leader’s latest innovation, Freestyle Group Training classes (FGT) - a high intensity gym floor class offered by qualified trainers for free. Fitness First will also host The Change Project - an eight-week, transformational weight loss programme featuring a weekly Personal Training schedule, exclusive GX classes, and informative seminars focusing on weight loss techniques and maintaining weight after the programme. Available to existing Fitness First members for a reduced fee, The Change Project costs AED 2900 for non-members.

“With 61 clubs in 47 locations across the Middle East, Fitness First is constantly exploring new avenues to help regional people ‘Go Further’ in life. Our sponsorship of Dubai Sports World dually underlines our commitment to grassroots fitness and helps achieve our objective of taking professional and affordable fitness solutions to the general public,” said George Flooks, COO, Fitness First Middle East. “We look forward to providing a world-class fitness expertise at Dubai Sports World to complement our existing network of Fitness First clubs in this emirate, the wider region and beyond.”

This year’s DSW also features four pro-standard pitches for five-a-side football, four pro-standard pitches for seven-a-side football and rugby, four basketball courts, two tennis courts, six badminton courts, a mini cricket pitch nets, an Olympic-length 400-metre running track, a regulation-sized volleyball court, and an expansive skate-boarding and BMX park - designed by extreme sports and recreation retailers, RAGE - boasting ramps, rails, pipes and verts. The venue also includes a free-to-enter Entertainment Zone with 12 table tennis tables and a virtual Gaming Zone, while a special ‘activation area’ has been earmarked for one-off events and consumer-facing sponsor activations.

Organised in association with Dubai Sports Council, DSW boasts an impressive roll-call of leading local authorities and international lifestyle partners. For further enquiries on registering academies, making bulk bookings or organising unique team-building activities across a variety of sports, log on to www.dubaisportsworld.ae​​

2018 Sponsors